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Host Carol Flagg sits down with Amanda Hunt, Public Relations Specialist for Lightbeam Health Solutions.

Many companies in the health IT space make acquisitions, a business strategy to increase or fit a need for a company’s offering. Lightbeam Health Solutions, a population health management company, doubled down on this business strategy, making two large scale acquisitions in 7 months. On this episode, Carol checks in with Amanda to discuss how acquisitions can present some unique challenges to existing PR and marketing departments that can take some time to work through.

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