Overrated & Underused: Competitive Research

Published: June 22, 2022, midnight

In this month’s episode of Overrated & Underused, named HITMC’s 2022 Podcast of the Year, hosts Jen Jennings and Tom Testa sit down for a discussion focused on competitive research. Is competitive research necessary to conduct and adjust a strategic marketing plan? How often should this research be conducted? Be sure to tune in to hear the hosts debate!

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