Overrated and Underused: Press Releases vs. Opportunistic Public Relations

Published: March 18, 2020, midnight

Hosts Jen Jennings and Tom Testa debate two widely used public relations tactics – press releases and opportunistic PR. While Jen offers strong points on why she thinks press releases are overrated, and Tom argues that opportunistic public relations is commonly underused, they agree that with strategic planning, both can enhance a PR campaign.

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