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Hosts Jen Jennings, Tom Testa and special guest Adrienne Stoner dive into a very hot industry topic – Influencer Marketing. Influencers have been a part of marketing for a long time, but have become a more desirable trend in the age of social media. Tune in as our hosts debate what they consider influencers, how influencers play a role in a healthcare B2B environment, the best ways to connect with and “influence the influencers,” and ultimately what are the most overrated and underused aspects of an influencer marketing program!

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