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Overrated and Underused: Inaction Vs. Action
Jen Jennings and Tom Testa debate two marketing tactics – inaction vs. action – agreeing that there are risks to both. Is it safe to stay in your comfort zone and do nothing, or is this tactic overrated? Can action sometimes be too opportunistic, or is action severely underused? Tune in to find out! Whether we’re in the middle of a global pandemic or not, important communication decisions must be made.
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