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Overrated and Underused: Email Marketing
Hosts Jen Jennings and Tom Testa agree that email marketing itself is not overrated or underused - in fact, it's an especially important tool now, when in-person events and trade shows are not happening. In this episode, the two discuss the different aspects of email marketing, such as the process of creating a mailing list, types of content to distribute and more. Be sure to tune in!
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