Podcasts Health & Fitness Medicine Healthcare NOW Radio Hello Healthcare: Heather Geisler, Chief Marketing Officer at Henry Ford Health System

Hello Healthcare: Heather Geisler, Chief Marketing Officer at Henry Ford Health System

Published: Oct. 25, 2022, midnight

b'Drive the Consumer Experience with Data, ft. Heather Geisler, CMO, Henry Ford Health System

Healthcare is uniquely positioned to transform the healthcare consumer experience. There are so many advantages in healthcare \\u2013 they have more data on patients than other industries have on their customers. They have an opportunity to interact with them in meaningful ways, and there is a huge opportunity to engage patients along the entire journey. Even within this highly regulated industry, there are a lot of opportunities that other industries don\\u2019t have.

Join Heather Geisler, Chief Marketing Officer at Henry Ford Health System, and host Chris Hemphill as they explore the intersection of the consumer journey, branding, and the patient experience.

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