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b'Having access to healthcare data can be a powerful tool in improving patient outcomes. But it\\u2019s all too common for data to remain siloed or unable to access for key departments such as marketing, service-line, medical groups, etc. With the right data, health systems can better personalize outreach to drive patients to the care they need most and improve the quality of care overall. Listen to Chris Pace, Chief Digital Marketing Officer at Banner Health, and Alan Tam, Chief Marketing Officer at Actium Health, as they discuss a health system\\u2019s digital front door, metrics that matter most, and modern patient activation strategies. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/'