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S1E5: On Health UnaBASHEd our guests are CEO Jeff Ruby & Chief Growth Officer Lara Dodo who discuss why companies need to roll-up their sleeves to get employees healthy - sweater manufacturers you’re in health too! We discuss: 1. It’s an employee market. Prevention is vital to manage the overall cost of care and retain top talent when staff is “opting out of employment opportunities” if benefits don’t match their lifestyle vision.2. Who “owns” health in big companies – not just checking the benefits boxes, but getting ROI value for their money and think-through how employers keep their workplace healthy? 3. Does the business C-Suite leaders understand that spending millions of dollars on health insurance benefits alone doesn’t translate into a wonderful employee lifecycle experience that retains talent and increases people’s productivity. 4. The “there’s an app for” mindset alone that doesn’t translate into long-term weight loss, proper diet and healthier people – what are the solutions? 5. What problems are we looking to solve with digital health technologies and is there consumer staying power by downloading apps or investing in wearables? Follow their work on twitter via @Newtopia, @LaraDodo and @jeff_ruby respectively.

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