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Ahava Leibtag is back in the house for the first of a three-episode series about how words matter. The more we talk about understanding, engaging, and designing for consumers, the more we should realize that words are powerful. Ahava shares some provocative thinking about how content can be the key to staying relevant in consumers’ lives before they even seek care. All that, plus the Flava of the Week about choosing to be part of making healthcare better. What can we learn from the speakers at the recent DGTL Voices virtual conference?

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