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Strategies, tactics, targets, engagements, war rooms … the standard language of war has a cost in our business and marketing strategy, as well as in our day-to-day culture. We wrap up season 6 with Dan Dunlop for the final episode in our three-part series about how words can transform healthcare. Dan shares some provocative thinking about the language of love vs. the language of war, and the effect it has on how we see opportunities to build a more consumer-first healthcare experience. All that, plus the Flava of the Week about how the desire to build a better experience is often overshadowed by the economics of how to do it.

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