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b'Craig Lipset, Co-Chair of the Decentralized Trials & Research Alliance (DTRA) and former Head of Clinical Innovation at Pfizer (2010-2019), has been at the forefront of innovation in clinical trials and medicine development. For over 20 years Lipset has been leading the transformation of clinical trials, pioneering new approaches to bring research closer to patients and accelerate new cures with leading-edge technology. Lipset currently serves as Co-Chair of the Decentralized Trials & Research Alliance (DTRA), a new non-profit collaboration he launched in 2020. DTRA is the world\\u2019s leading initiative to ease the burden of research participation, advancing the adoption of new technologies and approaches to enable patients to engage in research in more flexible and accessible ways. DTRA members include a remarkable group with membership spanning FDA, Pfizer, United HealthCare, CVS, Amazon, IQVIA, StandUp2Cancer and beyond. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to \\u201c\\u2026.Play Healthcare NOW Radio\\u201d. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen'