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Healthcare Websites Shouldn't Be Like Amazon
Many healthcare organizations have set their sights on Amazon as the exemplar to strive towards. They are held as the best practice when it comes to consumer experience, convenience and operations. While there are many things that healthcare can learn from Amazon, emulating their website isn't one of them according to Brian Q Davis, Executive Vice President at Scorpion Healthcare. In fact, Davis believes that making your hospital's website just like Amazon's is a waste of resources. Watch this interview to hear why.
Learn more about Scorpion Healthcare: https://www.scorpion.co/hospitals/
Learn more about the HITMC healthcare marketing community: https://www.hitmc.com/