Podcasts Technology Healthcare Information Security Podcast Challenges in the World of Cybersecurity Marketing

Challenges in the World of Cybersecurity Marketing

Published: Feb. 1, 2022, 8:47 a.m.

b'Ravi Patil, director of product management and strategy at Broadcom, says partnering with customers to develop cybersecurity marketing "offers a markedly superior customer experience than a traditional vendor that might just sell the software and walk away until the contract is up."'