Do health care leaders care how the public perceives their industry? Dr. Howard Bauchner is the editor-in-chief of the Journal of the American Medical Association (JAMA). He talks about how the health care industry can improve its public image in regard to data transparency and results of clinical trials. Data sharing and data transparency is becoming more prevalent and Dr. Bauchner talks about what health care workers and patients can see based on the advancements made in recent years.