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Heads in the Cloud, hosted by Chief Marketing Officer David Portnowitz and Chief Knowledge Officer Graham Potter of Star2Star Communications, discusses business tips and trends in Unified Communications. Our conversations feature guests from the best of the industry.

In our inaugural episode, we chat with President and Principal Analyst at COMMfusion LLC, Blair Pleasant. We discuss user adoption in the rapidly expanding UC space. Blair shares her six-step strategy for engaging customers before a new service rolls out, and how to achieve the best ROI.

Show Links

• Our guest: Blair Pleasant, President & Principal Analyst of
  COMMfusion LLC and a co-founder of http://www.ucstrategies.com
• Websites:
• http://www.commfusion.com Analysis and Consulting on Unified
  Communications, Collaboration, and Contact Center
• http://www.ucstrategies.com Unified Communications Strategies - An
  industry resource for enterprises, vendors, and system integrators
• http://www.ucstrategies.com/unified-communications-strategies-experts/blair-pleasant.aspx
• Coming soon: www.bcstrategies.com Sign up for beta access at http://www.ucstrategies.com
• Blair’s twitter page: @blairplez https://twitter.com/blairplez
• Blair’s Podcast: Consultant’s Corner http://www.ucstrategies.com/consultants-corner-podcast-blair-pleasant.aspx
  • Listen on Stitcher http://www.stitcher.com/podcast/american-entrepreneur/the-consultants-corner
• Discussed Statistics:
  • Companies like Cisco, Avaya, Toshiba are moving away from hardware
  • Importance of customer service at every step
  • Studies show that successful deployment of UC occurs when users are enthusiastic about new tech prior to roll-out
  • VoIP services market is expected to grow to $140 billion USD by the year 2021
    • 1 billion VoIP users by the end of 2017
    • Market will expand 10% every year until 2021
    • Experts project that by the end of 2018 only 6% of U.S. population will still be using traditional landline
      phone network
• Telecoms are losing an average of 700,000 landline
  customers per month