BROADCASTS.com

b"From the archives: Jon Carapiet is national spokesperson for GE Free NZ (in food and environment); a market researcher and leading advocate for 'Brand New Zealand'; a writer, commentator and artist-photographer. Jon has been a leader in the GE debate since 1998 and was inspired to get involved in the issue because of the wide-ranging implications of genetic engineering becoming commercialised around the world. \\u201cMy commercial experience helps give me a perspective on many of the Green issues that the business world is only now waking up to.\\u201d says Jon. \\u201cThe potential for business to do harm or alternatively, be part of the solution is a key issue facing us all.\\u201d Jon has drawn on his expertise in Branding to argue for an \\u2018ethical biotechnology and science strategy\\u2019 for New Zealand that respects community values, and the country\\u2019s international reputation. \\u201cThe Buy-Kiwi made campaign and keeping New Zealand\\u2019s food and environment GE-free are just two elements among many that can contribute to sustainable social and economic development for \\u2018brand New Zealand\\u2019. The Green Party is a voice for a middle-path that those who are purely money-driven and short-sighted must heed.\\u201d Jon Carapiet is a member of the Green Party Aotearoa"