#86: Building a Global Luxury Brand: Obi Nwankwo, CEO of Knotwtr

Published: Dec. 6, 2021, 1:15 p.m.

Obi is an actor, model, and entrepreneur based out of LA, CA. As a model, he has worked with companies like Under Armour, Puma, Bose, Gucci, Microsoft, Nautica, New Balance, and many more. As an actor, he has played guest roles in Netflix’s “Dear White People” and Amazon Prime’s “Family Time”,and been featured in an array of projects with the music and entertainment industries including Kings of Style with A$AP Rocky and Dapper Dan, as a Visual Actor in Justin Timberlake’s “Man of the Woods Tour,” and in Tyler the Creator’s Grammy performance. He holds over 20+ TV & Film credits on IMDB in Indie & Network projects primarily as a Leading Man & Supporting Roles!

In addition to all those talents, Obi is the founder and CEO of Knotwtr, a high-end fashion brand that currently offers eyewear, travel bags and backpacks.

In this interview, we talk about:

- Obi's relationship with fashion growing up and when he had the desire to start a fashion brand

- Obi's business journey with building Knotwtr and his advice to other entrepreneurs

- Obi's director journey - directing a commercial for Knotwtr that ended up winning the Best Commercial award at Los Angeles Film Awards, International Independent Film Awards & the Official Selection at The Best Shorts Competition!

Time Stamps:

0:00 Intro

1:40 What was your relationship with fashion and when did the idea for starting a fashion brand start out?

9:05 We all have excuses in our life, how did you get over those and execute on your dream?

18:33 How did you come up with the Knotwtr brand name?

31:51 Managing personal troubles with professional aspirations

41:25 How do you relax/recover?

47:40 Any advice on getting the business ready from an operational standpoint?

53:14 How was your approach to receiving feedback to styles?

54:50 Why do each sunglasses say 7.7.138?

restaurant

1:09:00 Executing an amazing commercial

1:12:30 Preview of Volume 3 Coming out soon

1:13:46 Doing Collaborations with Winnie Stacks

1:16:53 Any other advice for entrepreneurs?

1:21:46 Anything else on your mind?