#81: Building a Multimillion Dollar Beverage Company: Kara Goldin, CEO of Hint

Published: Nov. 1, 2021, 12:09 p.m.

Kara Goldin, Founder and CEO of Hint, Inc., best known for its award-winning Hint water, the leading unsweetened flavored water.

She has received numerous accolades, including being named EY Entrepreneur of the Year 2017 Northern California and one of InStyle’s 2019 Badass 50.  Previously, Kara was VP of Shopping Partnerships at America Online.

She hosts the podcast The Kara Goldin Show.

Her first book, Undaunted:  Overcoming Doubts and Doubterswas released October 2020 and is now a WSJ and Amazon Best Seller.

In this interview, we talk about:

  • Kara’s young business journey going from an Executive Assistant to a Circulation Manager at TIME Magazine
  • Kara’s journey to becoming the youngest female VP at AOL
  • Kara’s journey with Hint, turning it from a start-up to a company with north of $150 million in revenue


Kara's Instagram: https://www.instagram.com/karagoldin/

Hint's Website: https://www.drinkhint.com/

YouTube: https://www.youtube.com/channel/UC9Bo0LHtRJJNJBUYIceg27w

Spotify: https://open.spotify.com/show/3Hn4ttttmbWfVqAhWh4Jhi

Apple: https://podcasts.apple.com/us/podcast/id1503185956

My Instagram: https://www.instagram.com/aroy81547/?hl=en


Time Stamps:

0:00 Intro

0:57 Kara’s childhood and professional career summary

5:33 How the idea for Hint formed (health)

10:02 Was entrepreneurship something you did as a kid? Summer Camp.

18:07 Interning for John McCain

24:39 Arizona state

29:08 advice to college person today

35:43 working at time

40:34 taking a job at CNN

44:34 Joining 2Market/AOL and being there from 1994-2001 and becoming the youngest female VP of AOL, Working for Steve Jobs’ company

58:21 Working with Jeff Bezos and Amazon in the late 1990s

1:05:28 Kara’s personal life - marrying Theo Goldin.

1:13:25 Managing Kids While Being a VP at AOL

1:19:24 What advice do you have to someone starting out a business?

1:26:21How do you make sure your kids don’t find out about the business’ stress?

1:33:28 How do you make sure your kids’ down feel stressed out by your success?

1:44:50 Managing your schedule, balance and ambition

1:46:47 Managing Multiple Office Locations

1:51 Advice for someone starting a beverage company today?

1:55:24 Having accomplished so much in your life, what are your personal and professional motivations?