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Katie Diasti is the Founder of Viv, an earth-friendly direct-to-consumer period care brand innovating in the sustainable consumer goods space.

In this interview, I talk to Katie about her life and business journey.

Topics Covered:

- Katie's background as an Egyptian American

- Katie's respect for her mom being a single mom and how that's shaped her

- Katie's experience with her period, what she's found out in her research about what others have said about period care products, and period care stigma

- Why she chose to attend Boston College (BC)

- What she liked about BC and what she would recommend to anyone just entering college

- How the idea of Viv started from a class assignment in one of her business school classes

- The point at which Katie decided to go full-time with Viv and not pursue a corporate job

- Her thoughts on the impact of business and voting with your dollar

- The importance of affordable, sustainable products

- How running a company has been for her

- Her advice to entrepreneurs thinking about starting their own business