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b"North 6th Agency with Matt Rizzetta today on Grassroots Marketing today on Cannabis Radio. Under our next guest\\u2019s leadership, his firm has been ranked as the #1 fastest-growing agency in the United States in its revenue category by O\\u2019Dwyers, as well as one of the 50 most powerful agencies in the United States and the \\u201ccoolest spaces at the hottest PR firms\\u201d by the Observer. Matt just launched a financial communications offering via a deal with the Berlin Group. The group will help clients define and reach valuation targets, prepare for IPOs, manage investor relations and shareholder communications and prepare for liquidity events. Cannabis\\u2019 ascension to the mainstream has required brands to adjust their go-to-market strategies with an emphasis on digestible messaging, keeping the broader consumer in mind. Back in the early days, the media consumer who was interested in cannabis content tended to be younger, niche-oriented, and primarily male. In time this has changed dramatically. Today\\u2019s media consumer in cannabis is omnipresent. Today\\u2019s consumer is female just as much as it is male, it is a baby boomer just as much as it is a millennial, and it is a high earner just as much as it is a middle-class income household. The 100 Most Exhilarating Lessons Learned in a Decade of Entrepreneurship, available online at Amazon and Barnes & Noble where you share the 100 Most Exhilarating Lessons Learned In A Decade Of Entrepreneurship In New Book, 'Embrace The Pace'. All today on North 6th Agency with Matt Rizzetta today on Grassroots Marketing today on Cannabis Radio."