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Grassroots Marketing welcomes the VP of Marketing for Ethos Cannabis, Blandine Jean-Paul. Blandine is a global brand strategist with expertise in building MarTech Stacks that drive direct-to-consumer (DTC) engagement via CRM and other retargeting strategies.

Ethos Cannabis operates cultivation, processing and dispensing of medical and/or recreational marijuana in Pennsylvania, Massachusetts, Maryland, and Ohio. Our goal is to have a clear and compelling consumer-centric vision focused on helping individuals feel and live better through their experiences with cannabis. Our mission is supported by our relationship with Jefferson Health, a leading academic medical center in the U.S., dedicated to collecting and analyzing valuable real-world data and developing educational initiatives with a focus on patient outcomes and quality of life.