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Author, hemp entrepreneur, and cannabidiol activist Jim Higdon is fed up with the continuous lack of oversight in the U.S. concerning CBD products. And who can blame him when the CBD industry, which generates billions in annual revenue, has no standardized organization to evaluate the fictitious claims set forth by dishonest corporations and cottage industry purveyors alike?

Higdon is on a mission to expose the corner-cutting taking place in the industry and educate CBD consumers on the merits of flower-only, USDA-certified organic CBD products. Higdon has created the following video to spread his unique message