Podcasts Government Gov Innovator Podcast Applying behavioral insights through the EAST (Easy, Attractive, Social, Timely) framework: An interview with Simon Ruda, UK Behavioral Insights Team – Episode #98

Applying behavioral insights through the EAST (Easy, Attractive, Social, Timely) framework: An interview with Simon Ruda, UK Behavioral Insights Team – Episode #98

Published: Oct. 30, 2015, 9:14 a.m.

How can public leaders, whether you’re running a large department or a small program, apply the insights of behavioral economics and other behavioral sciences to improve results? A simplified framework for the application of behavioral insights was developed by the U.K. Behavioral Insights Team (@B_I_Tweets) provides a useful way to start. The framework is called “EAST,” which stands for Easy, Attractive, […]

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