Podcasts Arts Food GotMead Live 2-4-20 Keith Seiz, MeadCon Speaker - National Honey Board and mead

2-4-20 Keith Seiz, MeadCon Speaker - National Honey Board and mead

Published: Feb. 5, 2020, 2 a.m.

b"2-4-20 Tonight at 9PM Eastern we're talking with Keith Seiz, who works with the National Honey Board, and he'll be speaking on Mead Perceptions; On Consumers and Mead Makers at the AMMA MeadCon in Broomfield, CO March 17-19.

He'll be talking on whether consumer perceptions of mead match mead maker perceptions. The National Honey Board set out to find the answer to this question and more. This seminar will detail the findings of two surveys the National Honey Board Conducted with consumers and mead makers focused on the marketing of mead. Are mead makers aligned with consumer perceptions or is there a disconnect? At the seminar he'll answer this question and offer ideas on how to position mead based on what consumers are looking for in alcoholic beverages in 2020 and beyond."