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Nigerian fashion brand G\\xcbTO is barely one-year old, but we can already predict a very bright future ahead for the label and its founder, Samantha Adebayo.

Since the day G\\xcbTO was launched, the word \\u201cquirky\\u201d has always been mentioned in the same breath as the brand\\u2019s name. Samantha\\u2019s designs are casual, colorful and expressive, so it\\u2019s no wonder if fashion enthusiasts in Nigeria, who are used to couture or high-end offerings, find G\\xcbTO fresh or, as they call it, quirky.

At its core, G\\xcbTO was born from Samantha\\u2019s longing for something relatable. \\u201cThe idea of the brand is just to be yourself, feel free,\\u201d she explained. It also explains why G\\xcbTO\\u2019s pieces are made to be \\u201cbreathable in this country\\u201d and, most importantly, body-inclusive.

It\\u2019s the same desire to connect that has inspired Samantha to stick with the name \\u201cG\\xcbTO\\u201d. Taken from the American hip-hop group Geto Boys, "G\\xcbTO\\u201d represents not only Samantha\\u2019s Ghetto Fabulous personal style, but also the late 1990s to early 2000s era in America, which played a big influence on Nigerians growing up. In \\u201cG\\xcbTO\\u201d, there\\u2019s a concept of linking people across different countries and cultures. \\u201cIt reminded me of a quote by Method Man, and it\\u2019s \\u2018No matter where you from, there\\u2019s Ghettos all over the place,\\u2019\\u201d she said. \\u201cThat\\u2019s the idea of the brand, it\\u2019s just bringing everyone together.\\u201d

Listen to our conversation here!