Creating Comedy Content w/ Bruce Hills, Just For Laughs

Published: Feb. 1, 2022, 4 p.m.

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In our latest episode of Global VID, we sit down with Bruce Hills, the President of Just For Laughs' English-language business to discuss the TV production side of the company... all leading up to the 40th anniversary summer of the world-renowned comedy festival in Montreal. We also learn about Bruce's early start in the entertainment business which provides great advice for aspiring + up & coming producers alike. If you work within the comedy industry, this episode is not to be missed!\\xa0
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Global VID Season 2, Episode 8\\xa0 is hosted/produced by Eric Y. Lapointe and And Now Global, a Vancouver based international content consulting company.
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About Bruce Hills:

Just For Laughs\\u2019 President Bruce Hills has been a driving force behind the world\\u2019s biggest comedy festival and most prestigious comedy brand for over 30 years.\\xa0

Beginning his Just For Laughs career as a driver in 1986, Hills has since held countless roles within the organization, including Director of Programming, Vice-President of International Television, COO, and now President. He oversees all of the company\\u2019s English business properties across global markets, focusing on growing the business in all divisions.\\xa0

Under his helm, Just For Laughs has significantly expanded its reach by launching festivals in
Montr\\xe9al, Toronto, Vancouver and Sydney, Australia.\\xa0

Over the past three decades, Hills has discovered and cultivated relationships with some of the industry\\u2019s most successful and influential artists, including Dave Chappelle, Kevin Hart, Trevor Noah, Wanda Sykes, Margaret Cho, Jimmy Fallon, Bill Burr, to name a few.

Hills\\u2019 talents in TV development have led to over 1,500 Just For Laughs television specials broadcast by various key networks from around the world. The company\\u2019s TV deals have reached new heights, partnering with Netflix, Amazon Prime, and Kevin Hart\\u2019s HartBeat Productions, to name a few. As an award-winning producer, Hills received three consecutive Canadian Screen Awards for Best Variety or Entertainment Special for stand-up specials featuring Trevor Noah, PK Subban, and Aisha Brown. He served as a consulting producer on NBC's Bring the Funny, and as an Executive Producer on Amazon Prime\\u2019s critically acclaimed 6-episode docuseries, Inside Jokes.

Hills also helped establish Just For Laughs Live as the #1 comedy promoter in Canada, which produces sold out tours across the country. Named one of Variety\\u2019s \\u201c50 Individuals Who Impacted Comedy\\u201d, declared \\u201cThe King of Comedy\\u201d by The Globe and Mail and hailed by the UK\\u2019s edition of GQ Magazine as \\u201cthe most powerful man in international comedy\\u201d, and has been honoured twice by the legendary comedian, Dave Chappelle. First in 2015, as the \\u201cComedy Curator of a Generation\\u201d at the Montr\\xe9al Festival; then again at the prestigious 2017 Canadian Screen Awards where JFL received the Canadian Academy\\u2019s Icon Award. Hills is frequently a keynote speaker and panelist at various festivals across the globe.\\xa0

Twitter: @Brucehills
Instagram: @Brucehillsjfl
LinkedIn: BruceHills

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Theme song: ''Harvest'' by Nightwood (c)2008, used with permission by songwriters Amber Goodwyn and Erin Ross.
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