African TV Explained w/Monde Twala, ViacomCBS Africa

Published: May 26, 2021, noon

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Global VID and host Eric Y. Lapointe proposes a special series focused exclusively on Africa and it all starts with our guest Monde Twala, the SVP & GM of ViacomCBS Africa, who is based out of Johannesburg, South Africa.

In this episode we learn how Monde Twala got his start in the industry through his passion for sports and how he ultimately got the top position at ViacomCBS in Africa as well overseeing the global strategy for the BET channel. We also uncover how local African content and intra-African trade is expanding with ViacomCBS shows like Isono and Black Tax and why these local stories are an important part of the overall strategy for the company. Finally, at the very end of the video, we learn what's next for ViacomCBS with the looming expansion plans of the digital platforms Paramount+ and Pluto TV within the continent.

As one of the world\\u2019s last emerging television markets, this African series is an excellent opportunity to introduce the continent\\u2019s content strengths abroad, while also providing a deep look on how African television executives and producers are creating quality African stories for its own audiences. How are African producers exporting their content within their continent and beyond? How can other territories explore co-productions to support African-made content?

Global VID is produced by Canadian-based international distributor And Now Global.

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Theme song: ''Harvest'' by Nightwood (c)2008, used with permission by songwriters Amber Goodwyn and Erin Ross.
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