BROADCASTS.com

b'Practically everyone involved with broadband projects is aware of those constituents who, for various reasons, don\\u2019t or won\\u2019t use broadband technology. Though it may be tempting to write them off, the public good is best served by closing the digital divide. But can we get there from here? Research holds the answer.\\nMoBroadbandNow is Missouri\\u2019s statewide initiative to expand and enhance broadband accessibility and adoption. The organization has conducted extensive research to understand how to drive digital inclusion, and they recently released an indepth report, \\u201cUnderstanding Internet Non-Adoption.\\u201d\\n MoBroadbandNow\\u2019s Managing Director Damon Porter and Project Director Anna Read help Gigabit listeners understand how to structure and execute effective research initiatives that get to the heart of non-adoption cause and effect in their respective communities. Porter and Read also present some of the main findings that can help others overcome their adoption challenges.'