BROADCASTS.com

Orro is not an occupancy sensor, it’s a presence sensor. Colin Billings left his previous work in the new media industry in favor of founding Orro after a series of frustrations with connected lighting at home. An Orro switch uses algorithmic learning to adjust lighting at home, slowly accumulating data and adjusting rules the way a human might commission passive controls without having to be connected to the internet. There is a boom and bust cycle in selling controls, but maybe this cycle ends with some sort of beachhead for smart tech. Light is life and it needs to adapt to our lifestyle.