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J Marshall Hunt is a man with a plan plan to reach contractors by being better than the ‘big guys.’ But in order to prove that fact, he has to be on their radar. J explains a few of his secrets in segmented marketing and narrowly targeted web campaigns, plus his youtube series Watt’s New with J. The conversation also spends a lot of time on the corporate culture he’s built on the power of gratitude, delegation with elevation, watching out for floaters and what it means to stay in your LANE.