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Published: July 27, 2021, 11:11 a.m.

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This week we chat with Shimona Mehta, Shopify\'s managing director for the EMEA region. We discuss how social platforms are increasingly adopting shopping features, how platforms like Shopify power them, and what this all means for the future of how we all buy things.
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\\nThis season, our interviews are recorded live on Twitter Spaces, look out for details of future live shows on Twitter accounts, below:
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\\nFollow Matt and Martin on Twitter: @MattNavarra and @MartinSFP
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