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Published: Feb. 6, 2020, 5:19 p.m.

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James Whatley has been a social media geek so long he practically invented the term. These days he\'s a strategy partner at Digitas, where he helps brands make the most of digital platforms.

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James joins Matt Navarra and Martin SFP Bryant to talk about how social media has evolved over the past 15 years, how brands use it well, whether TikTok is a flash in the pan, Facebook\\u2019s PR slip-ups, why it\\u2019s so hard to respect modern political marketing online, and more, as we kick back for a less formal interview than usual.

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Meanwhile, Matt and Martin talk over the week\\u2019s news, share the latest tests and tools you need to know about, and Martin tries to get Matt into BoJack Horseman.

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Geekout with Matt Navarra is sponsored by Pinterest. Inspire your audience and grow your company on Pinterest with a free business account. Learn more at business.pinterest.com.

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News stories:

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YouTube is a $15 billion-a-year business, Google reveals for the first time

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Instagram Brings In More Than a Quarter of Facebook Sales

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Instagram\'s Search Results For Vaccines Are A Public Health Nightmare

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Twitter Just Released Its Plan To Deal With Deep Fakes

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Follow Matt and Martin on Twitter: @MattNavarra and @MartinSFP

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Join the Social Media Geekout Facebook Group or discuss the show on Twitter using the hashtag #geekoutquestions.

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Geekout with Matt Navarra is a Big Revolution production.

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