Podcasts Technology Gartner Events Video Podcast Why You Need a Single View of the Customer - and Why MDM Is Only Part of the Solution (Trailer)

Why You Need a Single View of the Customer - and Why MDM Is Only Part of the Solution (Trailer)

Published: April 16, 2015, 7:29 p.m.

b'MDM is a critical part of constructing the coveted "360\\xb0 view" of your customer, but MDM is not the entire solution. Learn what the other components of the 360\\xb0 view are, and how to provide them along with MDM. \\u2022How does MDM enable the 360\\xb0 view of the customer? \\u2022What non-MDM components are required for the entire solution? \\u2022What are best practices for managing implementation of the entire solution? Visit http://eod.gartner.com/event/mdm9 to view more recorded sessions from Gartner\\u2019s Enterprise Information & Master Data Management Summit, 2015.'