Podcasts Technology Gartner Events Video Podcast How Leaders Use Data in Marketing (Trailer)

How Leaders Use Data in Marketing (Trailer)

Published: June 9, 2015, 6:29 p.m.

b'Big data is the new marketing reality, where data volume, velocity and variety require a new approach to using information. Through primary research, case studies and the Gartner strategic framework, we provide an overview of data-driven marketing best practices.Visit http://eod.gartner.com/event/gml1 to view more \\nrecorded sessions from Gartner\\u2019s \\nDigital Marketing Conference, 2015.'