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Prof Marc Cohen has already had an illustrious career in integrative medicine and shows no sign of stopping! Prof Cohen is one of the co-authors of one of the principal integrative medicine textbooks "Herbs and Natural Therapies: An Evidence-Based Approach”. This book was voted in the top 4 resources for GPs to access unbiased information on natural therapies and is now in its 4th edition. Prof Cohen's approach has always been to highlight the evidence for natural therapies and cement their place in medical practice for the purpose of improving patient outcomes above "standard care". Patients are actively seeking alternatives above or alongside "standard care” to prevent lacklustre results or harmful side-effects in many chronic degenerative conditions. Prof Cohen guides both patients and practitioners alike to safe, complementary therapies and balances the benefits with the risks. In this podcast, as past-AIMA president, Prof Cohen talks about the upcoming AIMA Conference 2015 and discusses the various topics which are a must-see for all integrative practitioners to deliver safe, effective and holistic care.