Brian Kim, SVP of Product GumGum Sports

Published: April 2, 2019, 2:58 p.m.

Bram Weinstein speaks with Brian Kim, GM of Gum Gum Sports about modern branding and sponsorship opportunities in sports and reveals that major stars don't necessarily affect branding opportunities for teams. Also, Todd Dybas from NBC Sports Washington reveals the unique way MLB is trying to use technology to curb sign stealing. Learn more about your ad choices. Visit megaphone.fm/adchoices