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David Feinman is the CEO of Viral Ideas Marketing. We met him in his role as one of the Community Managers of Online Geniuses, a huge internet marketing community known for their industry leader AMAs.

In this episode David and I compare notes about customer experience and UX as leads become trials and users become evangelists. Marketing, technology, and product SMEs speak different languages, but what we do is all part of the same continuum.

Emotionally engaging channels like video drive the first visits and uses. That\'s where product UX picks up to anchor adoption and retention. A comprehensive view of the customer experience from start to finish is critical for B2C and B2B software companies alike.

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