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Tim Anderson is the Vice President of Technical Operations of Kasasa, a community financial institution fintech company. Kasasa offers a suite of checking account products for which Tim runs the implementation and support team -- making sure customer data is onboarded properly.

When you serve a conservative customer base, the day to day isn\\u2019t necessarily a cutting edge revolution in technology -- it\\u2019s not about the fintech disruptive hype cycle in an industry that\\u2019s by nature conservative. What\\u2019s more, disruption doesn\\u2019t have to feel like something different. It has to feel like something familiar.

Consumers compare mobile app experiences to Uber and Lyft. More staid industries need to be \\u2018cutting edge,\\u2019 but relative to something the customer already uses and understands. Consumers want friendly, personalized service, across channels, that\\u2019s convenient, personalized, and consistent. Modern technology helps us get there.

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