Podcasts Culture Freakonomics Radio 340. People Arent Dumb. The World Is Hard.

340. People Arent Dumb. The World Is Hard.

Published: July 12, 2018, 3 a.m.

b'You wouldn\\u2019t think you could win a Nobel Prize for showing that humans tend to make irrational decisions. But that\\u2019s what Richard Thaler has done. The founder of behavioral economics describes his unlikely route to success; his reputation for being lazy; and his efforts to fix the world \\u2014 one nudge at a time.'