Podcasts Culture Freakonomics Radio 340. People Aren’t Dumb. The World Is Hard. (Rebroadcast)

340. People Aren’t Dumb. The World Is Hard. (Rebroadcast)

Published: Dec. 20, 2018, 4 a.m.

You wouldn’t think you could win a Nobel Prize for showing that humans tend to make irrational decisions. But that’s what Richard Thaler has done. The founder of behavioral economics describes his unlikely route to success; his reputation for being lazy; and his efforts to fix the world — one nudge at a time.