Podcasts Culture Freakonomics Radio 21. Bring on the Pain!

21. Bring on the Pain!

Published: Feb. 9, 2011, 9:55 p.m.

b"It's not about how much something hurts -- it's how you remember the pain. This week, lessons on pain from the New York City subway, the professional hockey rink, and a landmark study of colonoscopy patients. So have a listen; we promise, it won't hurt a bit."