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Factoid Friday - July 26, 2019
Join Steve Rockwood for another edition of Factoid Friday! This week's factoids include:
Digital Marketing Factoid #553: 81% of internet users agree that blog posts are trusted sources of information or advice
Digital Marketing Factoid #554: SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods such as cold-calling or direct mail.
Digital Marketing Factoid #555: Two-thirds of people who use digital voice assistants, such as Amazon Echo or Google Home, use their smartphones less often. (CNBC, 2018)
Digital Marketing Factoid #556: 89% of people on smartphones are using apps, while only 11% are using standard websites. Unsurprisingly, Facebook is the most popular app at 19% (measured by time spent).