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b"Hey! Everyone welcome back to another episode of founder storiez. I'm your host Ephraim. \\n\\nI'm super excited to bring you this conversation with one of my favorite people and entrepreneurs Zviki Ben-ishay CEO & COFOUNDER Lightico. \\n\\nOne of the most amazing things about Zviki, and you will hear it in our conversation is his humility & honesty about the true struggles of entrepreneurship. \\n\\nIn this conversation, you will learn about his early life, what it took to launch Lightico, how he balances family life, and how he led the company through COVID. \\n\\nIf you listened to any of the previous episodes you know how our conversations work. It's a soul to soul experience. \\n\\nThese conversations are raw - emotional. - vulnerable. We go into depth, about our journeys, our journeys about the ups & downs of life, what drives us, and how we can make a bigger impact\\n\\nThis conversation with Irad is amazing. So if you are someone that doesn't like to get vulnerable, or change their life for the better please don't listen to this, because it will make you wanna change. \\n\\nZviki thank you for this incredible conversation, your honesty, vulnerability, and the willingness to share! I know the impact our conversation has made on my life. and I know the impact it's going to make on others. So when you the listener, listen to this episode, once, twice, or 3 you will learn so many incredible things to implement in your life today! \\n\\nSo Have a great listen, and please share with your friends who you think can benefit too. Now, this is important so listen closely, to reach more listeners please subscribe and leave a review. \\n\\nThis recording is brought to you by the Goodness and Kindness Foundation. If your walking on the street smile at a stranger, do a good deed for someone and let's all strive to make our impact and make this world a better place. \\n\\nZviki: https://www.linkedin.com/in/zviki-ben-ishay-7406187/\\n\\nEphraim: https://www.linkedin.com/in/ephraimyarmak/\\n\\nIf you would like to suggest someone to interview or I can be of help with your startup please reach out."