The Life Insurance Coverage Need Gap and American Consumers

Published: June 12, 2023, 3:21 p.m.

b'June 12, 2023 on ForYourBenefit, host Bob Leins, CPA\\xae welcomes Tony Zerante, Chief Strategy Officer, and Stephanie Baker, Chief Experience Officer, WAEPA.\\xa0\\xa0Across the country, there is still a significant need for life insurance, both from consumers who don\\u2019t own any and from those who have some but need more.\\nThe Insurance Barometer Study, published annually by LIMRA, works to identify this need.\\xa0Blending estimated U.S. adult population data with the survey results suggests the total life insurance need gap now encompasses 101 million adults.\\nToday\\u2019s guests will talk about the insurance need gap.\\xa0What exactly is it?\\xa0Why is it important for the insurance industry, and consumers, to consider?\\nFor questions or comments, email us in advance at\\xa0ForYourBenefit@nitpinc.com'