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b'Make|SHIFT\\xa0is a documentary film by WP Engine exploring the art and science behind the advertising industry\'s 20+ year evolution. Hear from a range of industry leaders from developers to designers to creative directors to founders at some of the most innovative agencies in the world, both small and large, digital and traditional. The film takes an inside look at how these makers and agencies have\\xa0shifted\\xa0and re-shifted\\xa0their skillsets, creativity, and businesses, as new creative technologies emerged, declined, and were replaced by the next technology in an endless cycle of change.\\xa0Make|SHIFT\\xa0shines light on this beautifully frustrating pattern, and celebrates the makers that have\\xa0embraced the\\xa0shift...and in doing so, helped drive the internet forward.\\n\\n--- \\n\\nSend in a voice message: https://podcasters.spotify.com/pod/show/followingfilms/message\\nSupport this podcast: https://podcasters.spotify.com/pod/show/followingfilms/support'