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Toni Purry ran a successful LA-biased PR company for 10 years during a recession. After about 8 years, the PR rock star fell out of love with her company, but didn\'t know why. After she shut down her business, located in a gorgeous space in LA, she felt like "the biggest loser". Inspired by a documentary on Mohammed Ali, she took two days to write down all her life wins. The process was life-changing. Toni decided to write "My Hype Book\', a motivational guided journal that will change the lens through which you see yourself. The book helps readers give themselves much needed grace in a world that pushes us to constantly chase arbitrary carrots. She ran a successful Kickstarter campaign that funded  the printing of the book. Toni has generously offered 5$ off the book to us! (Use the code: FLIPFLOPSHYPE when you buy the book here.) 

Toni and I talk about why she fell out of love with her business, how she robbed herself and her employees by not celebrating their wins, and how she suffered in silence when she was uncertain about whether or not to make a career pivot. Toni shares how journaling through her book will not only shift your mindset by turning your perceived failures into wins, but help you surrender to the journey, instead of constantly setting the barre so high you exhaust yourself, and lose sight of how amazing you are. 

Toni is one of the warmest women I have had the chance to speak to. She is a Positioning & Visibility Strategist available to speak at events, facilitate workshops, and work one-on-one with clients who need strategic help hyping their brand. You can purchase the book here. Just use the code FLIPFLOPSHYPE to receive 5$ off. 

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My Hype Book IG 

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