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Defining Your Brand (Ep 194)
Quick, when I say McDonald's, what’s the first thing that comes to your mind? The golden arches? French Fries? Cheeseburgers?
What about when I say Starbucks? The color green? An ice mocha frappuccino?
The drive-through window you go through every day? Do you know why you think of these things when I mention McDonald's or Starbucks?
It’s because of their branding!