Some trends in America prompting a new marketing approach to recruit soldiers

Published: Sept. 16, 2022, 12:05 p.m.

b"Government managers are supposed to use data-driven approaches in decision-making. That's what the Army is doing in trying to recruit more candidates to ROTC and to boost a flagging effort at regular soldier enlistment. Federal Drive host talked about this with Brigadier General Alex Fink, chief of Army Enterprise Marketing, a relatively new unit the Army placed in Chicago. \\nLearn more about your ad choices. Visit megaphone.fm/adchoices"