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How much work should you put into something before it gets to the point where it isn't worth it? At what point does the money, the effort, and the headache justify not doing it? With everything in business and farming, there is always a trade off, an opportunity cost. If you are doing one, thing, then it's at the expense of something else. Because you can't do it all, and regardless of the return, sometimes it's just not worth it. In this episode we spend a lot of time looking at how to decide if customers and crops are worth the effort. Learn more at permaculturevoices.com/tuf38.